Food is a way for us to explore the world, different cultures and lives all the while sitting in comfort at our dining table. Among the variety of food available to tempt our palate, desserts occupy a prominent place. Hoteliers, outdoor cafes, restaurants and home bakers are continuously inventing and improving upon dessert recipes, creating a hype among consumers in search of the perfect dessert. The success of these recipes and their creations largely rest on the quality of the ingredients used by the chef during the preparation. 

While the consumer receives the completed product, the journey from the kitchen to the consumers table can be a fascinating tale. With their tagline reading ‘Contributing to Your Success’, Asriel marketing (Pvt) Ltd is a company that sells premium food ingredients to the hotels, cafes, restaurants and home bakers. Asriel Marketing promotes several brands that the company believes in for maintaining consistent quality, giving the customer premium chocolate products, cocoa powder and flavors. 

Chocolate is among the most complex foods in the world and is a popular food item among both genders, with people often comparing the experience of eating chocolate to falling in love. As such chocolate has found its way into many a recipe as a prominent ingredient and it comes in many sizes and shapes ranging from blocks to chips to buttons and slabs. 

Asriel Marketing has introduced a Sri Lankan company, Anods Cocoa (Pvt) Ltd which offers premium chocolate chips, blocks, buttons, coatings and fillings that are used by hotels, confectioners, ice cream producers and bakers. The company manufactures both, compound and couverture chocolate, using premium ingredients, importing cocoa powder from the finest cocoa fields in Ghana, milk powder from the pristine pastures in Australia and New Zealand and premium A-grade sugar from Thailand.

Furthermore, as it is a local company with a factory located in Pugoda, Anods Cocoa is easily able to supply premium chocolate products to the customers. Collaborating with the Research and Development team at Anods Cocoa, the customer can also work in tandem to create a specific product suited to his needs within a short period of time.

In addition to the chocolate products, Asriel Marketing is also selling cocoa powder, imported from Ghana said Shiran Peiris CEO. While these products are largely catered to the food industry, Asriel Marketing has also launched a range of flavors targeting the tea industry. Instantina is a range of natural fruitblend granulated flavors imported from a UK based company with over 20 years of experience in the industry. Instantina Ltd offers a combination of granulated flavors using real fruits, herbs and spices at a competitive price. Under the same brand, Asriel Marketing will also offer fruitblend tablets which contain real fruits, herbs and spices. The tablets have been designed to be convenient and consumers can simply add the tablet to hot water to get the desired flavor. 

CEO Shiran Peiris also said that Asriel Marketing plans to launch a premium dairy range in the future as well. With their core values revolving around responsible decision making that would contribute environmental conservation and never compromising on business ethics, Asriel Marketing is prepared to anticipate, identify and satisfy customer needs by introducing them to trusted brands. 

The company recently shifted its offices to the Lucky Plaza, St.Anthony’s Mawatha, Colombo 3 in order to reach the customers with more convenience. While the company has introduced their products to all the players in the segment, home bakers can also purchase the above products at this location.